The Cryptic Messages on the Base of Brewdog Cans are the Run-Out Groove Engravings of the Craft Beer World

I was washing out a can of Punk IPA earlier this year and noticed a slightly unusual addition to the Best Before printing on the bottom of the can. On further inspection this appears to be a Thing They Do, and it reminds me of nothing more than the odd messages that could sometimes be found in the run-out grooves of records. I always used to check new purchases for these little Easter Eggs but the practice seemed to die out as catalogue numbers were stamped by machine rather than hand engraved into the master. So this little discovery tickles me no end.

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